About
Highly experienced Senior Product Designer and Design Lead with over 8 years of expertise in UI/UX across diverse domains, including banking, e-commerce, and IoT. Proven ability to lead design initiatives, drive user-centric solutions, and deliver impactful digital products that enhance user experience and achieve business objectives. Excels in transforming complex requirements into intuitive, aesthetically pleasing, and highly functional designs.
Work
Hanoi, Hanoi, Viet Nam
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Summary
Led UI/UX design and strategy for the comprehensive restructuring of Vietcombank's flagship website, delivering a modern, internationally standardized, and user-friendly platform for their 60th anniversary.
Highlights
Directed a team of 8 UI/UX Designers in the end-to-end redesign of Vietcombank's primary website, aligning with international standards and celebrating the bank's 60th anniversary.
Orchestrated comprehensive user research, design thinking workshops, and iterative prototyping to define and validate user experiences across personal and business banking services.
Collaborated cross-functionally with product and content teams to seamlessly integrate UI/UX designs, ensuring a cohesive and intuitive user journey from concept to implementation.
Implemented Agile methodologies to streamline design sprints and delivery, enhancing team efficiency and responsiveness to evolving project requirements for a large-scale digital transformation.
Remote, Europe, Germany
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Summary
Provided senior UX/UI design and consulting for VIESSMANN, driving the development of two innovative smart home applications for air purification and energy management systems.
Highlights
Conducted in-depth user research and interviews to inform the design of two new mobile applications, enhancing usability for smart air purifier control and home energy management.
Developed comprehensive UX/UI designs for applications tracking electricity and gas consumption, enabling users to manage tariffs and optimize home energy systems.
Provided expert UX/UI consulting to guide product development, ensuring alignment with user needs and business objectives for smart home technology solutions.
Collaborated effectively with a team of 8 UI/UX designers to translate complex IoT system functionalities into intuitive and engaging user interfaces.
Hanoi, Hanoi, Viet Nam
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Summary
Contributed as a Senior Product Designer to One Mount's technology ecosystem, enhancing user experience across multiple flagship platforms including VinID, VinShop, Vsmart Web, and OneHousing.
Highlights
Spearheaded the development and implementation of a comprehensive Design System based on Atomic Design Principles, significantly improving design consistency and efficiency across One Mount's diverse product portfolio.
Enhanced user experience for VinID, Vietnam's largest super-app, by optimizing payment, housing management, and loyalty program functionalities for millions of users.
Designed intuitive interfaces for VinShop, a dedicated retail application empowering independent store owners with technology-enabled supply chain and inventory management tools.
Contributed to the UX/UI of Vsmart's e-commerce platform and OneHousing's real estate services, driving user engagement for smart home devices and property solutions.
Applied robust UX Research, UX Design, UX Writing, UI Design, and Data Analytics skills to inform strategic product decisions and drive measurable improvements across all platforms.
Languages
Vietnamese
English
Skills
UX Design & Strategy
UX Research, UX Design, UI Design, UX Writing, Design Thinking, User Interview, Consulting, Workshop Facilitation, Design Systems, Information Architecture, Wireframing, Prototyping, Usability Testing.
Project & Team Management
Agile/Scrum Framework, Project Management, Team Management, Cross-functional Collaboration.
Design Tools
Figma, Sketch, Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Miro.
Analytics & Project Management Tools
Jira, Asana, Google Analytics, Hotjar, Mixpanel, Data Analytics.